The cover image is the important "face" that attendees first see when they come across event information. Its quality can directly impact the number of visits to the event details page, thereby influencing overall attendance.

In this article, we'll explain key points for creating a cover image and provide a step-by-step guide on how to design one effectively.

Key Points for Creating a Cover Image

Include a Clear and Direct Message

The cover image needs to quickly convey the appeal of the event to viewers. Therefore, the message should be clear and concise.

Think of a phrase that summarizes the event’s content and highlights its appeal in just a few words. Aim to use language that will capture the interest of your target audience.

Clarify the Information Hierarchy

Since the cover image serves as a tool to convey information within limited space, it's important to design it with a natural flow for the viewer’s eye.  

Avoid long text or excessive information. Instead, aim to spark interest so that viewers are encouraged to explore more details on the linked page. Keep specific details off the cover image and direct them to the event page instead.  

Use High-Quality Images

The image sets the overall impression of the event banner, so choosing the right image and using high-resolution materials is crucial.  

Avoid blurry or pixelated images, as they can create a negative impression. Aim for a resolution of at least **72 dpi**. If possible, use original photos or illustrations related to the event to differentiate it from others.  

Maintain Consistent Fonts and Design Style

A consistent design creates a professional impression and enhances the credibility of your event.  

Limit fonts to about **two types** to maintain uniformity. Keep the color scheme, icons, and illustrations consistent throughout the design. Avoid overcrowding the image—leaving some white space helps create a clean and refined look.  

Optimize for Mobile Viewing 

Since more people are accessing information via smartphones, it's essential to design a cover image that looks good on small screens.  

Use a font size of at least **16pt** to ensure readability. Also, make sure the image dimensions match the aspect ratio required by the platform where it will be displayed.

Key Elements of an Eye-Catching Cover Image

To create an appealing cover image, make sure to include the following elements:  

Image  

Use photos that reflect the atmosphere of past events or the event venue. A background image that captures the vibe of the event helps create a stronger connection with potential attendees.  

Event Title

Clearly display the event title or logo in a visible position. Ensure that the text stands out against the background for easy readability.  

Speaker Photos

If the event features speakers, include their photos. Adding their names and titles further enhances credibility and helps attendees connect with the event.  

Event Date and Venue

Include the event date and venue within the cover image. This allows attendees to quickly confirm the schedule and location at a glance.